President’s Design Award 2013, Design of the Year

We are excited to announce that our recent launched Initial ‘Signature’ Range has been honored with the President’s Design Award, Design of the Year, Singapore’s most prestigious design accolade.

The succession of the project is an interlaced collaboration of research, ideation and engineering among an assemblage of marketing, manufacturing and engineering professionals from Initial. Responsible for conception of the design language, which acted as the catalyst for the next generation public washroom amenities through a family of 11 analogous products, we are proud to be the design consultant to the world leading contenders in hygiene care for this project.