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Pensonic Color Research

Impactful color strategies to match your markets

Standing out through distinctive color signatures

Pensonic commissioned us to conveive a holistic color strategy for its lineup of kitchen appliances. Through design research, we helped to formulate color, material and finishing strategies to present the strongest visual impact on the retail floor. We carved out a unique color palette that appeals to consumers visually and emotionally based on consumer profiling and insights of their lifestyle preferences.