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Frestech Tier Strategy

Fulfilling brand vision with holistic tier strategies

Distinguished identities across categories and tiers

We were commissioned to design a brand new series of fridges for Frestech - one of China’s top refrigerator and domestic appliance brand. We formulated a strategy that translates their unique brand personality into visual identity and applied it across their refrigerator range. Spanning across categories to include high, mid and low end tiers, strategic thinking and planning ensured a cohesive visual language across each range. Each tier was designed with their own distinctive appeal, yet the signature that runs across them is consistent, fortifying Frestech’s brand identity.